Market & visual scan
- Competitor & look‑alike audit
- Pattern mapping
- Audience and tone markers
What it does
Concept scoring
- Fit, distinctiveness, clarity
- Red flags to avoid
- Examples you can point to
Decision proof
- Before/after rationale
- One‑page brief for hand‑off
How it works
1. De‑risk creative decision
See the landscape before you spend.
Drop ideas that look like everyone else.
2. Precision over vibes
Score concepts against your goals and audience.
No more “I just like it.”
3. Business aligned
Design choices tie back to positioning
and business goals. Easier sign‑off.